Thinking About Selling in the Spring? Maybe It’s Time to Rethink that Strategy

Looking back at 2012 the big story the whole year was the incredibly low inventory level. It started low in January and never really ticked up much, and more buyers kept jumping in the market, sensing they had missed the bottom and had better buy a home before they missed the boat. The problem has been there just haven’t been enough houses for all of these buyers to buy. This has meant that correctly priced, desirable homes coming on the market have been getting tons of attention, and multiple offers have become common–almost a given in many cases. It’s been a great market for sellers and unless something changes dramatically it’s going to continue to be as we head into 2013. Here’s a look at all residential properties in Marin under $1.5 million (the most active segment of the market) over the last five years.

The light green bars that get lower and lower show the number of homes for sale each month, the dark ones indicate the number of homes closing each month, and that blue line that dips down to the floor at the end…that’s the number of new listings coming on the market. What does that say? We need more homes for sale!

And below is a look at the months supply of Marin County homes under $1.5 million, based on how quickly they’re going into escrow. It was down to 1.2 months in December! How bad is it? I just checked and there are only four active listings in Corte Madera right now–three single family homes. Three. This is not normal. There are only seven listings active in Fairfax right now. This is very unusual.

Now Real Estate 101 says you should bring a home to market in the spring when the weather is nice, the flowers are blooming, and a young man’s fancy turns lightly to thoughts of love, etc. And there are reasons for that of course. But if everyone else is thinking the same way then a bunch of homes will come on about the same time, so we get the big spike in listings like clockwork in April and May each year, as you can see in the first chart above (though 2012 was not quite a typical year).

On the other hand, if you go against the conventional wisdom and bring your property on in January or February, when there isn’t as much competition, you stand out more. And in a market like this with so little inventory and so many buyers chomping at the bit for a good house, going against the grain can be a solid strategy. Of course it helps if the weather cooperates and you’re not trying to sell your home in a monsoon, so there is that to consider.

If you’ve been thinking about putting your home on the market we’d be happy to help you figure out the best strategy for your situation. Email me at george@sfnorth.com, or give me a ring anytime at 415-819-3342.