How should we price that Marin home? We have determined we want to be just under two million. Do we price it at:
- $1,999,999?
- $1,999,000?
- $1,999,575?
DING, DING, DING. We have a winner!
According to a recent study by Cornell University, home buyers pay more for precisely priced properties. (trying saying that 3 times fast!) The study found that home buyers tend to perceive that a price is smaller if there are digits at the end instead of zeros. You can read the full story about precise pricing here.
So, looking for the best price for your Marin County home? Drop the zeros.